Events like Expo Riva Schuhcan help Pakistan’s shoemakers interact with global manufacturers.

Pakistan's leading shoe-making companies participated in a three days footwear fair of Expo Riva Schuh from January 14-17 in Italy under the aegis of the Pakistan Footwear Manufacturers Association PFMA) To preview fashion collections, gather orders, acquire new international clients, and peep into innovation within the sector. 

Led by Lt. Col (Retd) Ahmad Fawad Farooq, Secretary General - PFMA, the participating companies got ideal opportunities to interact with exhibitors and visitors besides exploring new avenues for their business expansion through international collaboration. 

"Expo Riva Schuh has become a dynamic and interactive network that allows meeting multiple exhibition needs, from those typical of the exhibition market to one-to-one meetings," said Lt. Col (Retd) Ahmad FawadFarooq, adding that the management of the fair honored only PFMA representative to accompany their official's team at the ribbon cutting ceremony. 

UE Pvt Ltd, Service Industries Ltd, EPCT, Firhaj, Starlet, ShafiPvt Ltd, and KTM Footwear were the participating footwear-making companies from Pakistan. 

"Pakistan's exhibitors got a fair share of attention from the shoe enthusiasts as they got a complete preview of new fashion trends in Pakistan and plan orders well in advance besides promptly identifying trends and changes in the footwear market," Lt. Col (Retd) Ahmad FawadFarooq said, adding that this platform allowed participating companies find suppliers by destination, price or country of origin.

He said that Expo Riva Schuh provided Pakistani exhibitors a golden chance to meet with the significant world production clusters and get a vast international offer of their product categories other than suggesting different ways of conducting business through meetings and exchanges. He said that discussions with Indian shoe makers were also very fruitful, as they said they would happily participate in any such event organized by Pakistan in Dubai. "We may arrange such an event after consultations with our counterparts in Bangladesh, India, and other regional bodies," he said. 

Exhibitors at the fair gathered plenty of new contacts, creating interaction between national and international workers. Some of these contacts were subsequently transformed into orders, resulting in sales that are a vital sign of recovery for the footwear sector.

"My experience of Expo Riva Schuh was positive. We made many contacts, some of which resulted in serious collaboration with international shoe manufacturers," said Lt. Col (Retd) Ahmad FawadFarioq. 

Exhibition Riva Schuh is the main worldwide display devoted to volume footwear. It has become the reference point of the footwear sector for years, thanks to the exclusive combination of advantages it offers its visitors and exhibitors. 

Great protagonists in the footwear, leather goods, and accessories industry, institutional bodies, consortiums, and private realities at national and international level companies from 41 countries, including Italy, Germany, Spain, France, UK, and others, and visitors from over 100 different countries participated in the fair.