Abbott and Pakistan International Airlines (PIA) teamed up to educate on how good nutrition can support childhood growth and bring awareness to the issues of malnutrition and stunting. Passengers on PIA domestic flights will receive materials on how to recognize and address picky eating behavior and ideas to engage kids in the kitchen, In addition, board games, coloring books and puzzles will be provided to keep children entertained on board.
Kids need
nutritious foods for healthy growth and development, especially during early,
formative years of their lives. When kids are picky eaters for long periods of
time, they may not be able to get complete and balanced nutrition through
regular diet, and this can lead to serious health issues like malnutrition, immune
deficiencies, diminished bone health, stunting and decreased muscle mass, which
can have lifelong consequences from poor health outcomes.
Growth issues
in the first five years may challenge a child’s development and limit future
potential, as approximately 60% of adult height is achieved by the age of
five. Making sure children get the right
nutrition for proper growth and development should be a high priority for
parents and caregivers so that all children can grow and live to their fullest
potential.
''We are very happy to partner with our
national carrier, PIA, on this initiative and bring awareness to the importance
of proper nutrition for childhood growth,'' said Asim Shafiq, general manager of Abbott’s
nutrition business in Pakistan and Iraq.
''Through PediaSure, Abbott has been playing a pivotal role in providing
children in Pakistan with a science-based milk supplement that will help
address nutrition gaps and foster healthy growth.''
''Being
the national air carrier, PIA believes it has an important role to play in
protecting and nurturing the future of our country,'' said Vice-Marshall Amir
Hayat,Chief Executive Officer of PIA. ''We have therefore decided to partner
with global healthcare leader Abbott.”
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