"GIVE IT A SHOT" campaign
transcends boundaries and spreads happiness
December 21, 2022
vivo,
as the Official Smartphone and the only Official Sponsor of the FIFA World Cup
Qatar 2022™ in the smartphone industry, played an integral role in connecting
people across the world through its "GIVE IT A SHOT" global campaign
at the quadrennial tournament.
vivo as the
Official Sponsor ofthe FIFA World Cup Qatar 2022™
For the past month, fans have enjoyed
exciting football matches at the FIFA World Cup
Qatar 2022™,with
32 teams competing to make it to the final on December 18, which Argentina won
beating France to claim their third FIFA World Cup™.
vivowitnessed
the wonderful moments of the final match during FIFA World Cup Qatar 2022TM
During a difficult year when people
have faced challenges across the world, vivo's partnership with FIFA helped to
transcend boundaries and bring people together to share happiness and build
connections. The campaigns were launched in waves to ensure football fans
across the world shared unforgettable, passionate moments from the FIFA World
Cup Qatar 2022™.
Successful campaigns spark creativityworldwide
During the tournament, vivo, a global
leading technology company, helped people spread happiness and instilled a
sense of togetherness for football fans who wanted to capture the joy of the
beautiful game and special moments with friends, family, and loved ones.
#vivoGiveItAShot gave the 10 most
creative participants the chance to win a vivo phone and a football. It
involved fans posting photos or videos with vivo or football elements on
Instagram accounts using #vivoGiveItaShot.
Furthermore, vivo alsohas the Fan
Photographer Program which invited special guests to watch the FIFA World Cup
Qatar 2022™ live at stadiums for a once-in-a-lifetime opportunity to enjoy the
match closer than ever before.
The power of togetherness creates an
unforgettable festival
Sponsored
by vivo，FIFA Fan FestivalTM brought global fans
together during the tournament
Bringing together the passion of
football and music, vivo connected global football fans through the FIFA Fan
FestivalTM. DJ Khaled Mamdouh and DJ Cosmicat—two well-known DJs
from the Middle East—performed to thousands of football fans over four
different days during the FIFA World Cup Qatar 2022™. The DJs, who were
accompanied by flag dancers, played classic hits and sublime remixes to hype up
the crowd, take the atmosphere to the next level, and bring fans together
through the power of music and passion for football.
Besides, playing a key role in the
successful hosting of the tournament, vivo provided industry-leading flagship
smartphones to FIFA World Cup Qatar 2022™ staff to help their work with
cutting-edge technologies during the event.
"As the Official Smartphone of
the FIFA World Cup Qatar 2022™, we are proud of the important role we played in
the success of this historic sporting event. Our cooperation with FIFA helps
connect fans around the world," said Spark Ni, Senior Vice President and
Chief Marketing Officer at vivo. "Leveraging social media channels to
break down barriers, the FIFA World Cup Qatar 2022™ campaigns were a huge hit
with football fans of all races and genders. We believe strategic sports
marketing could be an important channel for vivo to share its leading
smartphone technology and innovations to a wider global audience."
As a brand that follows the mission of
"joy of humanity", vivo believes that sports can build emotional
connections between brands and users. vivo believes sponsorship of sports
events and activitiesstrengthens vivo's footprint across the globe in line with
its "More Local, More Global" strategy.
About vivo
vivo is a technology company that creates great products
based on a design-driven value, with smart devices and intelligent services as
its core. The company aims to build a bridge between humans and the digital
world. Through unique creativity, vivo provides users with an increasingly
convenient mobile and digital life. Following the company’s core values, which
include Benfen*, user-orientation, design-driven value, continuous learning and
team spirit, vivo has implemented a sustainable development strategy with the
vision of developing into a healthier, more sustainable world-class
corporation.
While bringing together and developing the best local
talents to deliver excellence, vivo is supported by a network of R&D
centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an,
focusing on the development of state-of-the-art consumer technologies,
including 5G, artificial intelligence, industrial design, imaging system and
other up-and-coming technologies. vivo has also set up an intelligent
manufacturing network (including those authorized by vivo), with an annual
production capacity of nearly 200 million smartphones. As of now, vivo has
branched out its sales network across more than 60 countries and regions, and
is loved by more than 400 million users worldwide.
*“Benfen” is a term describing the attitude on doing the
right things and doing things right – which is the ideal description of vivo’s
mission to create value for society.
Stay informed of latest vivo news at https://www.vivo.com/pk/about-vivo/news
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